The press release we cited earlier today regarding changes at the US book club giant was an “erroneous press release issued by a vendor with whom we have an arm’s length relationship,” Bookspan editorial director Sharon Fantera reports. That release has been pulled from PR Newswire. Bookspan underscores that there has been no change in the company’s name (our erroneous inference from the release) or primary strategy. They do operate on the web under the URL BooksOnline.com but the company itself remains Bookspan. While “positive option has made up a small portion of book club membership for years,” (that’s the […]
