Canadian retailing giant Indigo is launching Shortcovers, their effort to stake out a dominant place in the “app-world” reading market, at the Consumer Electronics show. Launching in the US at the end of this month and in Canada shortly thereafter, the start-up is leveraging parent company Indigo’s relationships with publishers. (In a video interview with USA Today shown on the Shortcovers site, company cto Michael Serbinis has Marley & Me and The Snowball currently on his iPhone.) The system promises Kindlesque ease and variety of free sample chapters from books, along with other reading material including articles, news stories, speeches, […]
