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February 10, 2009By Michael Cader

Scholastic Under Fire for Selling Merch to School Kids

February 10, 2009By Michael Cader

The Boston-based Campaign for a Commercial-Free Childhood is agitating against Scholastic again, claiming that through its school book clubs the company “has exploited its unique access to schools by marketing an array of non-book products in its monthly book club fliers…. The campaign said about one-third of the items for sale in Scholastic’s elementary and middle school book clubs were either not books or were books packaged with other items such as jewelry, toys and makeup.” Campaign director Susan Linn says, “The opportunity to sell directly to children in schools is a privilege, not a right. But Scholastic is abusing […]

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