This morning’s biggest Big Idea presentation came from consultant and publishing theorist Mike Shatzkin, who expanded his previously-presented master thesis that general trade publishing will fade and “the future means ‘vertical’ and ‘community'” to look more broadly at what publishing will look like in 20 years. Perhaps the biggest extrapolation was this: “Something we don’t pay enough attention to is that anybody with a web site is a publisher. Not all publishers are content creators, but they need content. That is the big unfolding opportunity for publishing and the people in it over the net 20 or 30 years.” Put […]
