IRex is providing additional details about their marketing of their new digital reader in the US this fall–which will be sold through Best Buy, where the NYT reports that the chain “is training thousands of its employees in how to talk about and demonstrate devices like the Sony Reader and iRex, and adding a new area to its 1,048 stores to showcase the devices.” Up until now, the retailer has sold ereaders online and only “in limited tests in stores.” Best Buy scp for entertainment says “we feel that this is a technology that is beginning to emerge and that […]
