One of the more interesting comes from LibreDigital, which assembled “aggregate statistics on how books are being browsed across retail and social networking sites.” They found that women browse more–comprising 54 percent of viewers, but spending “nearly 70 percent more time browsing books online than men do.” That makes it no surprise that the most popular genre browsed is romance novels. They were followed by books for tweens/teens and business books. On average, browsers looked at 46 pages of each book viewed. CEO Russell Reader says “We know that allowing readers to preview book chapters before buying has a positive […]
