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October 15, 2009By Michael Cader

Price War: $9 Hardcovers at Walmart.com–and Amazon Matches

October 15, 2009By Michael Cader

Following the Amazon ebook pricing reset that publishers have cursed and feared, on Thursday Walmart.com dropped the price on their top 10 pre-orders titles (Palin, Crichton, Grisham, Crichton, Patterson, Koontz, etc.) to an even $10, with free shipping included. More broadly, they are offering their top 200 books at discounts of 50 percent or more in a program called America’s Reading List. Later in the day, Amazon matched Wal-Mart’s pricing–and today both sites have dropped those ten promotional titles to just $9. Walmart.com ceo Raul Vazuez told the paper, “If there is going to be a ‘Wal-Mart of the Web’, […]

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