Former HarperCollins ceo Jane Friedman officially announced her new venture Open Road Integrated Media at Frankfurt today, though the unit was first reported on in August when her funding of $3 million was disclosed. The company describes itself as a “content marketing company that places the e-book in the center of a multi-platform universe which includes film, video and other forms of digital entertainment.” They’ll produced enhanced ebooks “featuring both aggregated and originally produced video and audio content such as author profiles, behind the scenes features and mini-docs.” Focusing initially on backlist works from successful authors–similar to the model initiated […]
