Walmart.com spokesman Ravi Jariwala told the WSJ the company will continue to adjust prices on their promotional pre-order books “so that Walmart.com offers the lowest online prices” after two rounds of price-matching from Amazon. Similarly, ceo Raul Vazquez told the Journal on Thursday they “will go as low as we need to” in order to become a low-price leader. If you’re losing money already to prove a point, then why not lose some more–but if Amazon keeps playing along, the two companies could push the price of lead titles to unimaginably low levels. For the moment, as of Friday afternoon […]
