When Atria released its first collaborations with Vook, company founder Brad Inman wouldn’t tell the AP how much it cost to shoot the videos and only indicated “the budget for an individual title was less than $100,000.” Apparently he meant a lot less. VP of marketing at Vook Jack Sallay clarifies now that “the production costs associated with creating a vook are nowhere near $100,000, but are in fact less than $15,000.”
