Former Ikea executive Johan Stenebo (who also spent time as personal assistant to company founder Ingvar Kamprad) is among the first to challenge the furniture-retailer’s glossy public image from the inside. Spiegel Online says the tell-all book “has attracted much attention in Sweden. It is the first time in the more than 60-year history of Ikea that negative comments have been made by a senior staff member in public. It’s clear that the book is some sort of payback: a mountain of dirty laundry divided into 14 chapters.” They add “the book claims that common preconceptions about Ikea and Kamprad […]
