Borders tries to disguise the growing shortfall in their overall holiday numbers by reporting for the eleven-weeks ending January 16 instead of the traditional nine-week week view they have used previously, but the percentages tell the tale. Same-store sales at their superstores fell 14.7 percent compared to last year, on revenue of $649.2 million, down 13.7 percent overall. But comps excluding multimedia (the business they’ve been exiting for years now) were down a mere 10.9 percent. Waldenbook comps for the select stores that will remain open (again, a special qualifier designed to make things sound better) were down 9.4 percent, […]
