Razorfish executive and author Shiv Singh kicked off the presentations to a full room at the inaugural Digital Book World conference in New York this morning. It’s always interesting for people in the relatively inward-focused book publishing business to hear from outside experts, and yet usually, unless those experts bring some particular understanding of publishing or work hard to modify their pitch to publishers’ complex needs, the advice tends to fall flat. There’s no arguing with Singh’s basic thesis–that consumers now have all the control, and communicating brands to them isn’t as simple as it used be. But many of […]
