Following yesterday’s announcement from Barnes & Noble College, Cengage Learning announced that their site CengageBrain.com is renting over 1,200 of the company’s textbooks at “up to 70 percent off the suggested retail price.” And they say they will add another 1,500 titles to the program by July 2010. Just as importantly, Cengage’s site already sells electronic textbooks and echapters, too. Inside Higher Ed suggests that a transition to a Netflix “play instantly” model is not far off in the textbook market: “Just as Netflix has begun making more and more of its inventory available for users to stream instantly on […]
