Vook officially announced a new tool that founder Brad Inman has been discussing in other venues, the unfortunately-named MotherVook–intended to help publishers create Vook-style enhanced ebooks at scale. They say the platform includes: database management the multimedia elements in an enhanced ebook (text, pricing, video, links and more); production of single XML doc that feeds across different devices and formats; streamlined text (epub) or word importing; instant preview; and simple insert of assets to edit, preview and create. The company has partnered with TurnHere–Vook founder Brad Inman’s previous start-up–to help provide video for those new enhanced ebooks.