Following some of the earlier research findings from Verso Digital’s new consumer analytics business that we ran in Lunch prior to Digital Book World, Jack McKeown presented additional findings (and some suggestion conclusions and strategic inferences). Many of the slides were data-heavy–always hard to capture at a conference, but they are viewable now online. On the subject of piracy–addressed earlier in the day by Brian Napack–McKeown underscored their conclusion that approximately 80 percent of the population downloaded few or no titles illegally in the past year (just six percent of respondents were frequent downloaders). One interesting slide showed respondents favorite […]
