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February 25, 2010By Michael Cader

O'Reilly: Stay Focused On the "Boring Stuff"

February 25, 2010By Michael Cader

O’Reilly Media ceo Tim O’Reilly provided a commanding ending to the company’s multi-day Tools of Change conference yesterday, where organizers said they had over 1,250 attendees. Curiously, however, in speaking to the core strengths of what a publisher does, O’Reilly seemed to rebut much of what had been presented during the conference itself. He made it clear that it is virtually impossible for publishers to “be the winners in a technology race.” So publishers should spend less time chasing what’s cool and what’s new and focus instead on the nuts and bolts of nurturing audiences and sales channels and delivering […]

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