The rise of digital publishing and the coming of the agency sales model raise all kinds of urgent issues for publishers of all sizes. What applies to the biggest publishers may not be the same for smaller companies. Earlier this month Perseus surveyed its approximately 300 distribution clients (over 100 of whom use their digital distribution service Constellation) to learn more about their digital views. The approximately 70 responses provide an interesting glimpse of the “digital divide” between large and small publishers. One big, unanswered strategic question for the company is how to deal with the agency sales model. Will […]
