HMV executives are meeting with City analysts today to unveil some new strategies for Waterstone’s to improve business, which HMV hopes will improve the bookstore chain’s net profit margin in the short term to 2-3% and in the medium term to 3-4%. The big changes Waterstone’s has in mind include a new e-book store to launch by May, a repositioning of range, a greater focus on local promotions, increasing non-book sales from 6% to 10% by 2013, and making the most of Borders transfer sales opportunities, as £60m of sales from Borders up for grabs in locations overlapping with Waterstone’s. […]
