The Boston Consulting Group conducted an extensive online survey of 13,000 people in 14 countries to understand their e-reading desires and came away concluding that the idea device is a low-priced tablet. “Globally, 66 percent of respondents would prefer to buy a multipurpose device, whereas only 24 percent prefer a single-function device, such as the Kindle.” An impressive 28 percent of respondents expect to buy an ereader or tablet in the next year. Just under half of those surveyed intend to buy a tablet within the next three years. And a significant ninety percent of survey participants said they would […]
