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Survey Says A Quarter of Customers Likely to Buy An eReader in Next Year

May 27, 2010
By Michael Cader

At Verso Digital’s survey presentation earlier this week, they also shared new results on ebook use. They found that 6.8 percent of respondents (bearing in mind this that is an online-only survey, so may not reach the less technically-inclined) already own an ereading device, and a significant 24 percent are somewhat likely or very likely to buy one in the next six to twelve months. In terms of who already owns devices, they say that ebook buyers fit their profile of “avid readers,” with 25 percent expecting to buy 10 or more ebooks in the next year, and another 14 […]

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Filed Under: BEA10, eNews

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