Verso Digital presented ABA members with results a new online survey conducted in April targeted at consumer intelligence relevant to independent booksellers. (They surveyed 9,300 book buyers, with an estimated margin of error of 1.5 percent.) The focus was to follow up on a finding from Verso’s earlier survey that indie “mindshare” is a lot bigger than indie market share–since 23 percent of book buyers list indie stores as one of their “favorite places to shop for books,” even though indie stores are estimated to have 5 percent or less of the actual dollar market for books. (At least one […]
