Zondervan has sold the technology and infrastructure behind their Symtio business to LibreDigital (in which Zondervan parent HarperCollins is also an investor). The sale covers “the Symtio e-commerce technology, existing e-commerce contracts and applications, and key e-commerce staff,” but not Symtio’s retail card business, which the release says ” Zondervan is in negotiations to sell separately.” It’s a curious bifurcation, since Symtio has always promoted their “digital product cards” as the heart of the business that lets physical retailers sell and activate cards that allow the downloading of digital media. LibreDigital ceo Russell Reeder says in the announcement they will […]
