The WSJ looks at the laborious process Knopf went through to find the right cover for THE GIRL WITH THE DRAGON TATTOO. Senior designer Peter Mandeslund prepared “nearly 50 distinct designs” over a 3-month period, ranging from “a monochromatic white cover dotted with blood…rejected for its lack of color” and “a vivid fuchsia jacket emblazoned with an illuminated typeface, [which left executives looking for something more original.” Even the final product met with some “pushback” among retailers and the Knopf sales team, who were looking for a more conventional depiction in lines with other thrillers. But chairman Sonny Mehta insisted […]
