Borders officially launched “their” ebookstore, which puts a Borders veneer on a Kobo-powered store, and innocently announces that their “goal is to secure a 17 percent share of the eBook market by July 2011.” (The company still estimates that they have about 15 percent of the overall US book market, even as their sales have declined. With US sales for the most recent fiscal year of $2.65 billion, if you figure that roughly 70 percent of their sales are books–or $1.85 billion–their market share estimate is based on a book market of only $12 billion, as opposed to the more […]