Back in actual bookselling, today Borders announced a new solution to their longtime “rewards” problem. For years the company has hailed their tens of millions of enrolled rewards program members as a key to a planned turnaround, but they have regularly failed to convert those memberships into meaningful results. Now they will follow Barnes & Noble’s approach with a second paid Borders Rewards Plus program. A $20 annual membership will provide “savings on nearly all Borders merchandise, and free shipping on virtually all online orders.” The enhanced discounts include “40 percent off the list price of hardcover bestsellers, 20 percent […]
