As predicted in reports earlier this week, Amazon announced a deal to acquire Spain-based BuyVIP.com, which claims over six million members in countries including Spain, Italy and Germany. Reported previously as selling for $96.5 million (though not confirmed, among BuyVIP.com’s owners is Bertelsmann Digital Media Investments. In the mode of Gilt Groupe, BuyVIP sells well-known fashion and lifestyle products through limited-time offers at deep discount. Amazon’s vp of European retail Greg Greeley says, “BuyVIP.com is an excellent complement to Amazon’s European business and will provide another unique way for Amazon customers to find and discover unique and compelling products.”Announcement
