Grove/Atlantic will publish the “memoir” of TV’s Mad Men character Roger Sterling, STERLING’S GOLD: The Wit and Wisdom of An Ad Man, next month as a slim $16.95 hardcover. As NY Magazine reports, publisher Morgan Entrekin is a friend of Kieth Addis, manager of the show’s creator Matthew Weiner. In a brief introductory excerpt on the Grove website, Sterling writes: “So here it is . . . a few things overheard, a few things to live by, and hell,a few things I’ve apparently said and had repeated to me the morning after a party when I called to make amends.”NY […]