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Scholastic’s Social Network for Readers, Peroozing Favorite Novelists’ Recommendations, and More

October 28, 2010
By Michael Cader

Scholastic launched a social networking site “for readers around the world,” called YouAreWhatYouRead.com. In addition to building community around lists of favorite books they call Bookprints–with a stream of comments, news and reviews to be added soon–the site features celebrity Bookprints from 125 notables, including Scarlett Johansson Jodi Picoult, Malcolm Gladwell, Judy Blume, Bill Clinton, and others. Pitched for readers of all ages, it includes a separate community for younger readers “that provides kid friendly information about books and other activities.” Scholastic executive Maggie McGuire says in the announcement the site is “a celebration of the books that bind us […]

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Filed Under: Customized/personalized, eNews, On Demand, Social Network, Web marketing/promotion

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