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Press Drives Sales Burst for Dying Banker’s Self-Published Investment Guide

November 30, 2010
By Michael Cader

A Friday NYT piece covered a short self-published investment book from retired banker Gordon Murray, who is dying from glioblastoma. Murray wrote THE INVESTMENT ADVISER in a matter of months this summer with friend and financial adviser Daniel Goldie after being told he had just six more months to live. They self-published the book in August, and are distributing through Baker & Taylor. At first they gave the book away as a free PDF. The Times wrote: “It is plenty useful for anyone who isn’t already investing in a collection of index or similar funds and dutifully rebalancing every so […]

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Filed Under: Bestseller Radar, Self-publishing

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