• Skip to main content
  • Skip to primary sidebar
  • Login
  • Register
Publishers Lunch logo Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
Login Sign Up
  • Personnel
  • AI
  • Compensation
  • Unions
  • Book Bans
  • New Releases
  • Earnings
  • The Trial
  • Archives
Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
  • Publishers Marketplace
  • Site Guide
  • Help

January 25, 2011By Michael Cader

Have Sales Reps Turned Into Marketers?

January 25, 2011By Michael Cader

The sales department is in transition for a variety of reasons–declining bookstores, increased digital sales, an emphasis on just-in-time inventory, and more. At Digital Book World on Tuesday, David Wilk queried Rich Freese from NBN, Alison Lazarus from Macmillan, Michael Selleck from Simon & Schuster and Jaci Updike from Random House on the changes underway and ahead. Clearly the traditional sales rep is turning into more of a local marketing officer, though the exact expression of how that’s working varied among the participants. Lazarus expressed it most dramatically, saying “we’re telling our physical sales reps, ‘don’t sell so many of […]

Login to read full story

Filed Under: Book Fairs, Bookstores

sidebar

Primary Free Sidebar

Login

Forgot Password Quick Pass User Login
Get Full Access
The Publishing Industry’s Essential Daily Read

Each Publishers Lunch Deluxe subscription includes full access to our searchable multi-year archive of industry news, a nightly email reporting 10 to 50 deal transactions, and our database of industry contacts, scripts, and posting privileges.

Learn More

RSS Automat

  • James Frey Has Rich Friends, and They Like His New Book June 12, 2025 WSJ
  • Leon Levy Foundation Awards $300,000 Grant to the Authors Guild Foundation to Preserve Literary Advocacy Archives June 10, 2025 Authors Guild
  • Trending: Tote Bags That Hold Just A Book June 10, 2025 Elle
  • Hadley, MA B&N Workers OK Union Contract After Two Years of Negotiation June 6, 2025 Daily Hampshire Gazette
  • Authors Guild Update On Albert Whitman Bankruptcy Hearing June 5, 2025 AG post
  • "Frozen Yogurt and Fiction Collide" As Pinkberry Promotes Emily Henry (And Their Limited Flavor, Summer Melon Crush) June 3, 2025 Press release
  • JennaFest Draws 200 Readers; She Says She Is Collaborating On a Screen Project with Elin Hilderbrand June 2, 2025 Today
  • Chicago Sun-Times Investigation Admits Everyone Remotely Connected to Bogus AI Supplement Was Lazy, Greedy, or Both May 30, 2025 Sun-Times
  • Shocker: Unbound Successor Boundless Backs Off Promise to Paid Owed Royalties, As Co-Founder and Publisher John Mitchinson Leaves May 30, 2025 Bookseller
  • Why Has BookTok Turned On Creator Luke Bateman? May 30, 2025 Marie Claire Australia
Publishers Marketplace logo

Contact Us

News

  • Publishers Marketplace
  • Report News
  • Discuss
  • Classifieds
  • Rights Offerings

Deals

  • Report A Deal

Books

  • Buzz Books

Jobs

  • Job Board
  • Privacy Policy Terms of Use