The reports on Borders are mounting by the day, though the news is primarily whispers about potential advisors fanning the flames of the day traders and penny stock specialists driving the booksellers’ stock. Case in point: multiple outlets have been suggesting all week that the company is talking to Jefferies & Co. about the possibility advising on restructuring options. (Borders has used Jefferies for general investment banking needs in the past.) Yesterday the Wall Street Journal said as much, indicating Jefferies “are among those in talks to represent the struggling book retailer and advise it on reworking its debt load.” […]