BTW has an interesting piece on how two stores, Green Apple Books in San Francisco and McLean and Eakin Booksellers in Petoskey, Michigan, are using their shelves to help promote and sell ebooks. They have created shelf-talkers with QR codes. “Customers can scan the square codes with their smartphones and go directly to the featured titles on the store’s IndieCommerce website.” Green Apple’s Pete Mulvihill says “we’ll put these all over the displays at the front of the store on any agency plan titles. If nothing else, we think it’ll lead to plenty of customer questions. And at best, we […]
