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One Way to Sell eBooks from Bookstore Shelves

January 14, 2011
By Michael Cader

BTW has an interesting piece on how two stores, Green Apple Books in San Francisco and McLean and Eakin Booksellers in Petoskey, Michigan, are using their shelves to help promote and sell ebooks. They have created shelf-talkers with QR codes. “Customers can scan the square codes with their smartphones and go directly to the featured […]

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Filed Under: Bookstores, New Models

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