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Google One Pass Takes Direct Hit at Apple By Giving Publishers A Way To Control The Price of Digital Content

February 17, 2011
By Sarah Weinman

As publishers grow increasingly concerned about Apple’s recent restrictions on how digital content that is accessible through iOS apps can be sold, Google conveniently announced its own payment system, One Pass, in which “publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.” Readers who purchase content from a One Pass publisher through almost any device they choose can use a single sign-on with an email and password. For publishers, Google touts the ability to customize how and when they charge for content while experimenting with different models to see […]

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Filed Under: eNews, New Business Models, Pricing

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