Yesterday provided an almost embarrassing wealth of stories highlighting how sensitive technology companies can be about supposed infringement – especially when what’s vexing them the most involves another company not involved in legal action at all. For Apple, the very fact that Amazon named its Android app store, well, “Appstore,” caused enough conniptions for them to file a complaint last Friday in Northern California Federal Court, Bloomberg reports. “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program,” Apple said in the complaint. They trademarked the term “app store” in July 2008, a move […]