A multimedia app version of Al Gore’s 2009 illustrated book OUR CHOICE went on sale today in Apple’s App Store, at an “introductory promotional” and “limited time only” price of $4.99 (compared to $26.99 for the color trade paperback). Produced by Melcher Media and start-up Push Pop Press, with support from Rodale, the app aims to be the proof-of-concept for a new approach to illustrated and enhanced/transmedia ebooks. The Gore app includes over a hour of video and audio narrations from the vice president with dozens of animations of clever “infographics” that reveal different and changing datasets as you move […]