ABA coo Len Vlahos revealed that they have arranged a bundling test for the fall with one publisher (and are talking to another). “When you buy the print book instore or online, you’ll get the ebook free for a fixed time,” and that ebook will be DRM-free “for this limited time period” to facilitate the bundle. On a separate Google-run panel yesterday, however, the company’s Scott Dougall said “consumers love bundling” and “we’d love to get there” to offier it. “But it’s up to the publishing industry to be more open-minded” about the pricing of bundles. Back at Publishers Launch […]
