This morning at Lunch headquarters we considered a short piece about how Apple would have an official presence at BookExpo America (BEA) for the first time this year. But the company simply has paid for a meeting room, and that didn’t seem like much of a story. Then paidContent did run a thoroughly inaccurate piece, claiming Apple would be exhibiting on the floor and insisting–on what basis we can’t guess–that they would have a “large booth in a prime location.” But they will have neither. The incorrect story got echoed throughout the internet, clipped without checking by many major news […]
