The WSJ interviews Penguin CEO John Makinson. On self-published Kindle bestsellers priced at $2.99 or less, Makinson says, “This is a new market that can’t exist economically in print. You can’t manufacture, ship and store a book at those prices. But we as publishers probably need to participate. We’ll look at new content that maybe we can popularize in different ways. We’ll also look at our backlist. Maybe there are customers for westerns at $1.99. What we need to be really careful of is ensuring that this new market doesn’t compromise the sales of Clive Cussler, Tom Clancy, Patricia Cornwell […]
