Speaking at the Open Mobile Summit in London, Rovio director of marketing and business development Peter Vesterbacka said the maker of the popular mobile game Angry Birds will self-publish its first book, a cookbook devoted to egg recipes, on various platforms. He told MocoNews that Rovio decided to self-publish after brief conversations with traditional publishers: “They offered to help us make the book, in exchange for 90 percent revenue share,” he said. “It was a short discussion.” Perhaps showing how much they know about the field they are about to enter, “Vesterbacka says Rovio will net 90 percent on sales […]
