In a data-drive blog post Sourcebooks ceo Dominique Raccah underscores that fiction is disproportionately dominating ebook bestseller charts as well as her company’s digital sales. While well over half of Sourcebooks’ print sales come from adult nonfiction, over 80 percent of their ebook sales are from fiction. “Right now we’re seeing relatively weak conversion of adult non-fiction to ebooks,” Raccah writes. While reference is the single largest category within nonfiction, she says “our experience at Sourcebooks is that it’s the hardest category to get right in ebooks.” Which is ironic, since epublishing and the internet were widely expected to eliminate many […]
