The expected media frenzy after JK Rowling’s Pottermore announcement Thursday came with the usual hyperbole and breathless talk of how selling ebooks direct will “change” publishing (because one can always extrapolate on the future based on the creative approach of one author, especially one as successful as Rowling in terms of marketing to and reaching readers) or that Rowling blazes a trail for self-publishing, never mind that her main publishers Bloomsbury and Scholastic will receive royalties off of each and every direct ebook sale. More interesting and relevant is how Pottermore affects physical and online retailers whose profits once depended […]