As Borders prepares to auction off what it hopes will prove to be valuable intellectual property, including its Borders Rewards customer data, the company has gone to court to protect those assets from infringement by a former Borders vendor. The complaint filed in New York bankruptcy court charges that Next Jump, the company hired in 2007 to operate Bordersrewardperks.com–a website to provide rewards from third-party vendors to Borders customers–has used its access to the book chain’s customer list to steer half a million people or more to a separate website, OO.com, owned by Next Jump. Significantly given the upcoming auction, Borders says […]