Book packager and publisher Round Table Companies is licensing Hachette’s digital content management system to create an app storefront that allows Round Table to sell their titles on the iPad. Hachette’s system provides app publishers features for direct consumer relationships that include push notifications, feedback generation, analytics tracking, and direct sales. HBG is hosting the content on their servers and licensing access to their digital platform, but spokesperson Sophie Cottrell says that “going forward, HBG will consider licensing the software” for installation on third-party servers. This is their first software-as-a-service agreement, and they are interested in licensing additional clients. The service […]
