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eNews: Open Road Launches YA Original Title; Lerner Develops iPad App

October 10, 2011
By Michael Cader

Open Road is launching their first YA original for publication next February and it’s a work conceived and created especially for the digital medium, Andrea Buchanan’s paranormal ghost story GIFT. The full version–the full feature-set of which will work only on Apple’s platform, though more limited versions will work on other major platforms–includes such features as: audio tracks and music videos written and performed by one of the novel’s main characters (so the Booktrack-soundtrack idea, expanded); sound and visuals that “triggered” at key points in the story; a graphic novel created by one of the characters that is revealed throughout […]

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Filed Under: Apps/iOS, Children's, eNews, Web marketing/promotion

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