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November 22, 2011By Michael Cader

An Off-Catalog Pelecanos Book, Priced for Discovery

November 22, 2011By Michael Cader

Reagan Arthur Books is trying an interesting strategy with an unexpected George Pelecanos novel, which they will publish next January 23. The 272-page page WHAT IT WAS is a stand-alone, which will be published as a 99-cent ebook and a $9.99 trade paperback. And for staunch fans, they are producing a limited-edition, signed and slip-cased hardcover for $35, with all three editions releasing at the same time. (The new title was quietly listed on bookselling sites in August, though we didn’t realize the interesting price promotion strategy until this week.) Arthur says they wanted Pelecanos’ next regularly-published hardcover to be […]

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Filed Under: Authors, eNews, New Releases/Forthcoming, Pricing, Web marketing/promotion

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