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December 6, 2011By Sarah Weinman

Amazon Enters Children’s Book Market By Acquiring Marshall Cavendish’s Trade List

December 6, 2011By Sarah Weinman

Amazon announced Tuesday afternoon that it has a deal to acquire Marshall Cavendish Children’s Book’s US trade publishing list, comprising more than 450 children’s books. Terms of the deal were not disclosed. Amazon will publish the acquired titles “under an imprint of Amazon’s New York publishing unit” under Larry Kirshbaum, who is now described as publisher of Amazon Publishing, East Coast Group, vaulting the company into the children’s book market. Signaling larger intentions, the company says in the announcement “the acquisition creates the foundation for Amazon Publishing to further expand into picture books, chapter books and YA novels.” The deal allows Marshall Cavendish […]

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Filed Under: Children's, Finance

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