A new survey conducted in October by The Codex Group gives statistical heft to a phenomenon noted anecdotally by independent booksellers for years: 24 percent of people who said they had bought books from an online retailer in the last month said they had first seen the books in a brick-and-mortar location. (One could, on the other hand, be surprised that the percentage isn’t higher.) Furthermore, 39 percent of people who bought books from Amazon during the same period did so after viewing the book in a physical shop. Codex Group president Peter Hildick-Smith may draw the wrong conclusion in […]
