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Barnes & Noble Reduces Expectations On Shortfall In Simple Touch Sales; A Sterling Sale Is Far Along

January 5, 2012
By Michael Cader

It’s already another fascinating year for Barnes & Noble, which surprised Wall Street with a number of post-holiday announcements. The success of their Nook Tablet, “which has exceeded expectations,” came at some cost to their less expensive eInk device, “with a shortfall in the expected sales of NOOK Simple Touch.” They say “the company over-anticipated the growth in consumer demand for single purpose black-and-white reading devices this holiday.” Primarily as a result of that Simple Touch shortfall, BN reduced their guidance to investors, projecting fiscal year sales of between $7.0 billion and $7.2 billion, EBITDA of $150 to $180 million, […]

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Filed Under: Booksellers, Bookstores, Earnings Reports, Finance

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